Brand and marketing strategy consultancy · London

Clearer brands. Stronger businesses.

We help founder-led businesses and SMEs clarify, differentiate and grow through evidence-led brand and marketing strategy, documented so every team and partner works from the same direction.

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Strategic thinking

Evidence-led, commercially focused and creatively informed.

Practical direction

Clear recommendations designed to guide decisions and execution.

Commercial relevance

Strategy tied to positioning, demand, customer choice and growth.

Named accountability

A named lead consultant responsible for the thinking and delivery.

Engagement levelsPublished fees

01FocusedResolve one defined question, review a draft or diagnose clarity.£45 to £300 02EvidenceCompetitor and audience evidence before the strategic choice.From £500 03StrategyPositioning, marketing strategy and complete brand strategy.From £900

Illustrative photograph of a burgundy-haired woman and a colleague considering ideas in a green-toned workspace

Shared direction

Clarity makes everyone’s next move easier.

When the positioning, audience and priorities are written down, a founder, their team and their partners can work from the same decisions.

How we work

What we solve

When the problem is strategic, more activity is not the answer.

We identify the decisions that matter most, establish clear priorities and document what should happen next, before more time and budget are committed to execution.

01 / Positioning

Positioning is unclear

Customers cannot quickly understand why the business is different or why they should choose it.

Explore positioning

02 / Evidence

The market has shifted

Competitors, audiences or growth plans have changed and the current strategy no longer gives enough direction.

Build the evidence

03 / System

Marketing lacks a system

Activity exists, but objectives, audiences, channels and measurement are not working from one coherent strategy.

Explore marketing strategy

Services

Nine defined services. Every fee published before you commit.

Scope grows only when the decision, the evidence and the responsibility grow. Fixed fees are the whole price; bespoke engagements are quoted in writing before any work begins.

Focused work

Audience Segmentation & Targeting

Audience evidenceFrom £750

Strategy development

Brand Strategy

Complete foundationFrom £2,500

Compare all services Or start with the free positioning statement tool

How an engagement runs

Clearer thinking before expensive execution.

Every engagement is document-led, so the business keeps strategic decisions it can use internally and with external partners long after the project ends.

Step 01

Brief

You tell us what is happening, what needs to change and what you already know.

Step 02

Scope

We confirm fit, scope and fee in writing before any work begins.

Step 03

Evidence

We separate what the evidence supports from what still needs testing.

Step 04

Documented strategy

You receive the decisions in writing, ready for your team and suppliers to act on.

Leadership

Named expertise, direct accountability.

Nadine Benjamin, BA (Hons) Bus Mgt, ACIM

Brand & Marketing Strategist

Nadine leads every engagement, working across positioning, brand strategy, marketing strategy, competitor and audience evidence, messaging and strategic review. She holds a 2:1 BA (Hons) in Business Management (Marketing) and is an Associate Member of the Chartered Institute of Marketing.

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Strategy is useful when it makes the next decision clearer.
Nadine Benjamin, ACIM, Founder

Free tool

Draft your positioning statement in seven questions.

A structured first draft, built in your browser, with a strength check on vague wording, broad targets and weak alternatives. Free, and no sign-up.

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